Last updated: 30.9.2026

UNICUS Tech Limited (“UNICUS”, “we”, “us” or “our”) operates this store and website, including all related information, content, features, tools, products and services, such as our AI design tools that generate personalized brick figure designs from the photos you upload (the "Services"). UNICUS is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information (or personal data) when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By visiting, interacting with or using our Services, you are regarded as having read, understood, and agreed to be bound by this Privacy Policy and our Terms of Services. You acknowledge that you understand the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy or Terms of Services, you have the right to exit and cease using or accessing UNICUS's Services.

1 Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Personal details such as given name(s) and preferred name you provide to us.

• Demographic information such as gender, date of birth/age you provide to us; nationality/district you choose on UNICUS's Sites.

• Contact details including your name, address, billing address, shipping address, phone number, and email address.

• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. Payment card details are processed by our payment processors, and we do not store full payment card numbers.

• Account information including your username, password, security questions, preferences and settings.

• Transaction information including the items you view or purchase, return, exchange or cancel and your past transactions.

• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

• AI Inputs including the photos you upload to our AI design tools, which may show your face and body and, where you choose to upload them, images of other people, including children, as well as the options you select, such as product type, accessories, pets and scenes (together, “Inputs”, as defined in our Terms of Use).

• AI Outputs including the brick figure designs, previews and design files generated for you (“Outputs”, as defined in our Terms of Use).

2 Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, upload photos to our AI design tools, place an order, visit or use the Services, communicate with us, or otherwise provide us with your personal information

• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

• From our partners or other third parties (e.g., credit reference agencies; law enforcement authorities; etc.);

• Creation of Personal Information we also create personal data about you in certain circumstances, such as records of your interactions with us, and details of your past interactions, and the Outputs generated for you by our AI design tools.

3 How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Generate Your Designs and Produce Your Products. We use your photos and selections to generate the designs and previews you request through our AI design tools and, if you place an order, to produce, quality-check and ship your product and to provide after-sales support.

• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We send you marketing emails only where you have agreed to receive them, and you can unsubscribe at any time. We do not use your photos, Inputs or Outputs for marketing or advertising.

• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

When you use our AI design tools, the following also applies:

• How we process your photos. When you upload a photo, it is transmitted securely to our AI model provider, which processes it together with the options you select to generate a brick-style design and previews for you to review before deciding whether to place an order. Our AI design tools analyze visible characteristics in your photo, such as facial features, hairstyle, clothing and pose, solely to create the design you request. This analysis takes place automatically during generation, and its results are discarded once generation is complete. We do not use your photos to identify or verify the identity of any person, and we do not create, collect, store or use biometric identifiers or biometric information, such as scans of face geometry or face templates. We do not sell, lease or trade your photos, or otherwise profit from them.

4 How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, AI model providers that generate designs from your Inputs, manufacturers that produce your products, and fulfillment and shipping providers).

• In particular, your photos and Inputs are shared with our AI model provider only to generate your design, under a contract that prohibits it from using them for any other purpose, including training its models. The final design of your order and, where necessary for production, your original photo are shared with our manufacturing partners only to produce your order. We do not share your photos with shipping carriers, advertising partners or analytics providers.

• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses  here .

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

5 Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

6 Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

7 Cookies

When you use our services, we may store cookies on your web browser. Other third parties you choose to visit may do the same.

We use several categories of cookies to ensure that our site functions properly and to enhance your shopping experience:

• Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off in our systems. They enable basic e-commerce functions such as shopping cart, checkout, and localization.

• Functional Cookies and Local Storage

These technologies remember your in-progress design session, the options you select and your shopping cart, so that you can use our AI design tools and check out as a guest without creating an account.

• Analytics Cookies

These cookies help us understand how visitors interact with our site, such as recognizing repeat visits, tracking sessions, and measuring site performance. The information collected is aggregated and used to improve our services.

• Marketing Cookies

These cookies help us understand how you arrived at our site and evaluate the effectiveness of our marketing campaigns. They may be used to track conversions and optimize advertising.

If you have any questions about our use of cookies or other similar technologies, you can also contact us through the contact information.

We will not use cookies for purposes other than those described above.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. Where required by applicable law, such as for visitors located in the European Economic Area or the United Kingdom, we will ask for your consent before placing non-essential cookies, and you can change your choices at any time through the “Cookie Settings” link on our website.

8 Children's Data

The Services are intended for adults and are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children under the age of 13. Where a parent or legal guardian, or a person with their permission, uploads a photo of a child to create a design, we process that photo only as described in the Section titled “How We Use Your Personal Information”, and not for marketing, advertising, profiling or AI training. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

9 International Transfer of Personal Data

Because of the international nature of our business, we may transfer your Personal Data to jurisdictions outside of your country or region of residence, including but not limited to the United States, the European Economic Area (“EEA”), the United Kingdom (“UK”), the Hong Kong Special Administrative Region (“Hong Kong”), and Mainland China, for the purposes set out in this Privacy Policy.

• For users located in the EEA or UK:

Where the recipient jurisdiction is not recognized as providing an adequate level of protection under Article 45 of the GDPR / UK GDPR (“Adequate Jurisdiction”), and no exemption or derogation under Article 49 applies (e.g., transfers necessary to establish, exercise, or defend legal claims), we will transfer your Personal Data on the basis of:

(a) Standard Contractual Clauses (SCCs) adopted by the European Commission for EEA transfers, or the International Data Transfer Agreement (IDTA) for UK transfers; and

(b) A Transfer Impact Assessment (TIA/TRA) conducted in accordance with applicable law; and

(c) Supplementary measures such as end-to-end encryption (with encryption keys retained within the EEA/UK) and strict access controls.

You may request a copy of our SCCs/IDTA using the contact details in the Section titled “Contact” below.

• For users in other jurisdictions:

Transfers of your Personal Data will be made in accordance with the laws and regulations applicable in your country or region of residence, and with reasonable technical and organizational measures to safeguard your data.

We may also rely on the derogations set out in Article 49 GDPR / UK GDPR (or equivalent local provisions) where applicable, such as when the transfer is necessary for the performance of a contract with you or to take steps at your request prior to entering into a contract.

10 Security and Retention of Your Data

We have implemented appropriate technical and organizational security measures designed to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement all reasonable measures to protect your Personal Data, we cannot guarantee the security of your data transmitted to us using the internet – any such transmission is at your own risk and you are responsible for ensuring that any Personal Data that you send to us are sent securely.

We generally retain your information for as long as it is necessary to serve the purpose(s) for which such information was collected, including to provide you with the Services. However, there are occasions where we are likely to keep this information longer in accordance with our legal obligations or where it is necessary for the establishment, exercise, or defense of legal claims. After you have terminated your use of our Services, we may store your information in an aggregated and anonymized format. Notwithstanding the foregoing, we may also retain any information as reasonably necessary to comply with our legal obligations, to allow us to resolve and litigate disputes, and to enforce our agreements.

Photos, Inputs and Outputs. If you do not place an order, we do not retain your photos, Inputs or Outputs after your design session ends. If you place an order, we retain the photos, Inputs and Outputs associated with that order until the order is completed, meaning the end of the thirty (30) day after-sales period following delivery, so that we can produce and ship your product and handle any after-sales request. We then permanently delete them, unless we are required by law to retain them for longer or need them to establish, exercise or defend legal claims. We require our AI model provider not to retain your photos and Inputs longer than necessary to generate your design.

11 Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal data that we hold about you.

• Right to Delete. You may have a right to request that we delete personal data we maintain about you.

• Right to Correct. You may have a right to request that we correct inaccurate personal data we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal data or to opt out of the processing of your personal data for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, where required by applicable law, we will treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Right to Object: You have the right to object, on grounds relating to your particular situation, to our Processing of your Relevant Personal Data where such Processing is based on Article 6(1)(e) (public interest) or Article 6(1)(f) (legitimate interests) of the GDPR.

• Right to Object to Direct Marketing: You have the right to object at any time to the Processing of your Relevant Personal Data for direct marketing purposes, in which case we will stop such Processing without undue delay.

• Withdrawal of Consent: Where we rely on consent to process your personal data, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. If you used the Services as a guest, we may ask for your order number and the email address you used at checkout in order to verify and locate your request. To learn more about how Shopify uses your personal data and any rights you may have, such as rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

12 Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

13 U.S. State Privacy Notice

These U.S. State Privacy Disclosures (“Disclosures”) supplement the information contained in the main body of this Privacy Policy. They apply to residents of certain states in the United States, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia (“Applicable States”), and provide additional information about our collection, use, disclosure, and other processing of Personal Information as required under applicable state privacy laws. This section also constitutes our notice at collection for California residents.

13.1 Categories of Personal Information We Collect

we collect the following categories of Personal Information (as defined under applicable state law):

• Identifiers: such as name, postal (billing/shipping) address, email address, account ID, IP address.

• Customer Records: such as contact information, account login details.

• Protected Classifications: such as date of birth, age, gender, or other protected demographic data (to the extent voluntarily provided).

• Commercial information: such as records of products or services purchased, transaction history, order details.

• Internet / network activity: such as browsing history, search history, interaction with our website

• Audio / Visual Information: photos you upload to our AI design tools (which may show your face and body or those of other people you are authorized to include), the designs and previews generated from them, and photos you send to customer support.

• Sensitive Personal Information (as defined under CPRA and certain other state laws): account log-in credentials and payment card information (processed by our payment processors). We do not process your photos to uniquely identify individuals and therefore do not collect biometric information, and we do not collect health information.

13.2 Purposes of Collection and Use

We may use the above categories of Personal Information for the following business or commercial purposes:

• To provide, process, and fulfill your orders and services.

• To generate the designs you request using our AI design tools.

• To verify your identity and maintain account security.

• To comply with applicable law and respond to lawful requests.

• To improve, develop, and personalize our Services.

• To prevent fraud, malicious, or illegal activities.

• To provide customer support and service.

• To conduct advertising and marketing activities (subject to your opt-out rights).

13.3 Retention of Personal Information

We retain each category of Personal Information for the following periods, unless a longer period is required by law or necessary to establish, exercise or defend legal claims:

• Photos, Inputs and Outputs: not retained if you do not place an order; otherwise, until the order is completed, as described in the Section titled “Security and Retention of Your Data”.

• Identifiers, customer records and commercial information relating to your orders: for as long as necessary to fulfill your orders and provide after-sales support, and thereafter for up to seven (7) years to comply with our tax, accounting and other legal obligations.

• Account information: until you delete your account.

• Marketing preferences: until you unsubscribe or delete your account.

• Internet or network activity and approximate geolocation: depending on your cookie settings.

13.4 Sources of Personal Information

We collect Personal Information directly from you (e.g., when you upload a photo, create an account, place an order, or contact customer service) and automatically via cookies or similar technologies when you use our Services, and from third parties (such as payment processors, logistics partners, and analytics providers).

13.5 Disclosure of Personal Information

We may disclose Personal Information to the following categories of recipients for the business purposes listed above:

• Advertising networks and analytics providers (identifiers, internet or network activity and commercial information only; never photos, Inputs or Outputs).

• Internet service providers.

• Payment processors.

• Logistics and fulfillment partners.

• IT and customer support service providers.

We do not sell Personal Information for money. However, our use of cookies and similar technologies for targeted advertising may be considered a “sale” or “sharing” under certain state laws. This involves identifiers, internet or network activity and commercial information disclosed to advertising networks and analytics providers. We do not sell or share your photos, Inputs, Outputs or Sensitive Personal Information, and we do not knowingly sell or share the Personal Information of consumers under 16 years of age. Where applicable law grants you the right to opt out of such sale or sharing, you may exercise it as described in the Section titled “How to Exercise Your Rights”.

13.6 U.S. State Consumer Privacy Rights

Depending on your state of residence, you may have the following rights (subject to applicable legal exceptions):

• Right to Know / Access: Request disclosure of the categories and specific pieces of Personal Information we have collected about you.

• Right to Delete: Request deletion of Personal Information we have collected, subject to retention exceptions (e.g., to complete a transaction, comply with law, detect fraud).

• Right to Correct: Request correction of inaccurate Personal Information.

• Right to Opt-out of Sale/Sharing or Targeted Advertising: Request that we stop selling or sharing your Personal Information for cross-context behavioral advertising.

• Right to Limit Use of Sensitive Personal Information: Restrict our use of Sensitive Personal Information to what is necessary to provide Services.

• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your rights.

• Right to Designate an Authorized Agent: You may appoint an authorized agent to exercise these rights on your behalf.

• Right to Appeal: If we decline to take action on your request, you may appeal our decision by replying to our response or by emailing hi@unicus.fun with the subject line “Privacy Request Appeal”. We will respond to your appeal within the time required by applicable law.

13.7 How to Exercise Your Rights

You can submit a request by email at hi@unicus.fun. We may require you to verify your identity before processing your request, such as by matching information you provide with existing account records or, if you checked out as a guest, with your order number and the email address used at checkout. We will respond to verifiable requests within forty-five (45) days, which may be extended as permitted by applicable law.

You may also ask us to opt you out of the sale or sharing of your Personal Information, or of targeted advertising, by emailing us at hi@unicus.fun. You can also manage cookies through your browser settings. Where required by applicable law, we will also treat a Global Privacy Control (GPC) signal sent by your browser as a valid request to opt out of the sale or sharing of your Personal Information for that browser.

13.8 Notice of Financial Incentive

We do not offer financial incentives or price/service differences based on the provision of Personal Information.

13.9 California’s “Shine the Light” Law

Under California’s “Shine the Light” law, California residents are entitled to ask us for a notice describing what categories of personal customer information UNICUS shares with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses. If you are a California resident, and would like a copy of this Policy, please submit a written request to hi@unicus.fun.

14 Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

15 Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at  hi@unicus.fun or contact us at 22F, Heung Kong Financial Centre, No. 3046 Xinghai Avenue, Nanshan District, Shenzhen City, Guangdong Province, China.